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Thread: Altria introduces VERVE, a chewable nicotine product

  1. #1

    Default Altria introduces VERVE, a chewable nicotine product

    After urging Altria to develop and market new smokefree nicotine products, I'm pleased the company has done so.

    Attached is the VERVE Fact Sheet from Altria.

    VERVE is a tobacco product (as defined in the FSPTCA) that is very similar to nicotine gums/lozenges marketed by drug companies for smoking cessation.

    VERVE isn't a smokeless tobacco product (as defined in the FSPTCA), and as such, isn't subject to Chapter IX regulations (just like e-cigarettes, cigars, pipe tobacco, shisha/hookah tobacco, nicotine skin cream, some dissolvables, etc.).

    Also similar to e-cigarettes, VERVE isn't subject to federal tobacco taxes, nor to tobacco tax laws in nearly every state.

    Although VERVE may prove very effective at helping smokers reduce cigarette consumption and/or quit smoking, Altria's introduction of this new unregulated tobacco product will likely prompt tobacco harm reduction opponents (CTFK, ACS, AHA, ALA, Legacy, Sens. Durbin, Lautenberg, Rosenthal, Brown, Merkley, etc.) to further pressure Obama appointed tobacco harm reduction opponents at DHHS and FDA (which falsely claim that all tobacco products are as hazardous as cigarettes) to quickly propose and approve "deeming" regulations that would apply Chapter IX regulations to all currently unregulated tobacco products.

    Unless the FDA exempts various sections of Chapter IX, the sale of e-cigarettes and VERVE would be banned, internet sales of e-cigarettes would probably be banned, it would be a federal felony for any e-cigarette company to truthfully claim the e-cigarettes are less hazardous than cigarettes (and may ban truthful claims that e-cigarettes are "smokefree"), and more than 90% of e-cigarette companies would likely disappear.

    We need to urge members of Congress (especially Republicans) to prevent the FDA from issuing a "deeming" regulation unless/until the agency first acknowledges that all smokefree tobacco products are far less hazardous than cigarettes. As long as the FDA falsely insists that all smokefree tobacco products are just as hazardous as cigarettes http://www.fda.gov/TobaccoProducts/R.../ucm255658.htm, the agency cannot be trusted to develop tobacco product regulations that protect consumer and public health.

    Some news about VERVE

    Altria to test market new nicotine product "Verve" in Virginia
    http://www2.timesdispatch.com/busine...ct-ar-1935376/
    http://www.nu-mark.com/

    The future of Big Tobacco: Tobacco-free products?
    http://theweek.com/article/index/228...-free-products

    Altria tests smokeless product that contains no tobacco
    http://www2.journalnow.com/business/...ai-ar-2304913/

    Mike Siegel on Altria's new nicotine product
    http://tobaccoanalysis.blogspot.com:...-nicotine.html
    Attached Files Attached Files
    Last edited by Bill Godshall; 05-24-2012 at 11:05 AM.

  2. #2
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    get ready for another round of 'poison-laced candy aimed straight at your children' statements from the anti-camp.
    Ever feel like you're diagonally parked in a parallel universe?

    Quote Originally Posted by Vatic vapor View Post
    There's an empty bottle of pills, an empty bag of cheetos, he's naked and his penis is orange.......overdose.
    Quote Originally Posted by Ridewithme38 View Post
    (eat a dick ride!)
    Quote Originally Posted by cassavetes View Post
    Vagina avoids Ride.

  3. #3
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    The internet has proven to be a pain in the ass for corrupt government agencies. It has become apparent that agencies like the FDA have decided "to hell with what the general public knows,,we're going to do what we want. No one believes that without the work of folks like Mr. Goodale that E cigs wouldn't have already been banned

  4. #4
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    Interesting. Thanks for the info, Bill.

  5. #5

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    Group funded by nicotine gum/lozenge makers (CTFK) denounces Altria's very similar new chewable nicotine lozenge, urges FDA to issue "deeming" regulation that would ban it and other far less hazardous smokefree alternatives to cigarettes.
    http://www.prnewswire.com/news-relea...152727415.html

  6. #6
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    Quote Originally Posted by Bill Godshall View Post
    Group funded by nicotine gum/lozenge makers (CTFK) denounces Altria's very similar new chewable nicotine lozenge, urges FDA to issue "deeming" regulation that would ban it and other far less hazardous smokefree alternatives to cigarettes.
    http://www.prnewswire.com/news-relea...152727415.html
    Dammit!

    okay -the DIY experiments are going well. PG and VG are easy. Flavors, at least non-tobacco flavors, are also easy (Capella, for example, says nothing about ecigs on their site - they market to the 'weight loss and health shake' crowd.}

    Do we need a bunker full of nicotine?


  7. #7
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    Without effective FDA regulation, there is nothing to stop Altria from marketing its new product in ways that lure and addict kids,
    Ta-DAAAAAAAAAAAAAAAAAAH!
    Ever feel like you're diagonally parked in a parallel universe?

    Quote Originally Posted by Vatic vapor View Post
    There's an empty bottle of pills, an empty bag of cheetos, he's naked and his penis is orange.......overdose.
    Quote Originally Posted by Ridewithme38 View Post
    (eat a dick ride!)
    Quote Originally Posted by cassavetes View Post
    Vagina avoids Ride.

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